It is apparently not the same language spoken by the rest of us.

I was at at chain restaurant the other day–OK, OK, don’t make fun, I live in a small town that is decidedly uncool when it comes to eateries–and I came across the following drinks menu:

We offer an array of special beers that are brewed in small batches by masters of the craft. These selections are unique and often hard to find, so the choices are a little different at every [insert name of restaurant].

And then there followed a list of “unique and often hard to find” beers “brewed in small batches by masters of the craft.” Rare, unknown brews like Sam Adams, Blue Moon, Stella Artois, Sierra Nevada, Heineken, and Yuengling.

Bet you’ve never seen any of those beers before, have you? Come from the ends of the earth, they do.